Financing news | creator economic start-up company appx completed a financing of US $1.3 million, led by ycombinator

Published on 1/18/2022   552 views   0 Comments  

According to foreign media reports on January 18, the creator economic startup appx raised $1.3 million in a round of financing led by Y combinator. The company plans to use new funds to increase its products to help more creators monetize, launch their own tokens and expand internationally.

Global founders capital, rocket Internet, soma capital, shrug VC, Lenny rachitsky, James beshara and TDV partners also participated in this round of financing.

Appx was founded by Sameer sadana and Anuj Gupta in January 2020. The company aims to help content creators make money through their own personal mobile applications and websites, where creators can sell their e-books, courses, NFT and operate their e-commerce business. The company's current goal is to have creators with more than 10000 fans on instagram, tiktok, youtube and other platforms, as well as more such social media platforms.

Sameer sadana, founder and CEO of appx, said:

Creator economic space is a booming industry with market opportunities worth $100 billion. Creators and influencers often interact with their fans on social media, so a mobile first platform is needed to help them provide high-quality products to their fans.

He added:

In order to meet this demand, we have established a software as a service (SaaS) platform to enable these creators to see revenue sources other than digital advertising. We are pleased with the trust our investors have placed in US and appx's vision.

At present, the company cooperates with creators in the fields of educational technology, fitness, games and skill development. It has a network composed of more than 3000 creators who are using appx products to make profits for their social media fans. The company said that so far, creators and influencers have earned more than $10 million using products created by appx.

Appx also plans to launch a platform where creators can start their online business in 10 minutes.

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