Source:Blue Whale Finance
Author: Shi Yuning
"We believe that the opening of the secondary market needs to be under a strong financial regulatory mechanism, so it is expected that cultural property trading institutions with official government background are expected to become compliance venues for secondary trading of digital collections, or will lead the implementation of relevant trading rules for digital collections."
On September 21, iResearch released the Research Report on China's Digital Collection Industry in 2022. The report said that digital collections are the exploration of Chinese characteristics under NFT compliance. From the perspective of market size, the global NFT industry has achieved a huge growth of 200 times. With the outbreak of the universe industry, China's digital collections could reach 280 million in 2021. On the whole, if the secondary market is not opened in the future, the overall industry will achieve steady growth; However, in the future, if the relevant policies and boots of the industry are implemented and the secondary market is opened, the industry will achieve explosive growth. It is predicted that in five years, the sales of digital collections will reach 28 billion yuan.
It is reported that digital collections are an application form of NFT. Both of them have the characteristics of being tamper proof, indivisible and unique. At the same time, the biggest difference between the two is that digital collections do not have the financial and social attributes of NFT. In terms of financing, the global NFT projects have soared since 2021, reaching 248 and 3.99 billion US dollars. Compared with 2021, the financing scale this year has declined slightly, but the overall level remains high in 2022, reaching 240 in the first half of the year. NFT project is still one of the meta universe projects worth investing in the world, and the investment enthusiasm is high. It can be seen from the distribution area of financing that the United States is far ahead with 55 financing transactions. Among the 26 countries that have won investment in NFT digital collections, China ranks second in the world with 27 financing transactions. The domestic digital collection market continues to rise in popularity. In addition to the platforms endorsed by leading enterprises, a large number of start-up platforms have entered the market. According to incomplete statistics, the number of financing projects of China's digital collections soared to 27 in the first half of 2022.
According to the survey, 48.6% of the users think that they are most interested in the form of direct resale of secondary products on the trading platform, and the consignment form of the collection brings about the secondary trade circulation of the collection. However, at present, the domestic digital collection market has not fully opened the secondary trading market. In the future, with the deepening of user demand, the opening of the secondary market is just around the corner. Secondly, in the current market, the mainstream business model is mainly limited distribution. Secondly, the collection empowerment category is one of the models that users are very interested in. I believe that this new form of collection born of "virtual" has boundless imagination and naturally matches the diversified creative play methods of brand owners.
IResearch Consulting said: "On the whole, there are still some risks in the digital collection industry. In order to avoid the further evolution of the industry risks, the issuance of regulatory policies for industry compliance will become more important, and relevant policies can ensure the healthy, orderly and benign development of the industry. In addition, the opening of the secondary market circulation of digital collections is a sign of the real opening of the market,We believe that the opening of the secondary market needs to be under a strong financial regulatory mechanism, so it is expected that cultural property trading institutions with official government background are expected to become compliance venues for secondary trading of digital collections, or will lead the implementation of relevant trading rules for digital collections。”
In terms of application scenarios, digital collection scenarios can be divided into two categories: typical application scenarios and derivative scenarios. Typical scene collections are the core application scenarios of the current digital collection market, including digital art collections, digital music collections, digital scenic area collections, etc; Another kind of derivative scenario is an extension of the applicable scenario for future digital collections based on the current application scenario. These fields are faced with similar pain points of digital collections, including property right confirmation, intellectual property protection, etc. Blockchain technology can accurately solve these problems. Although the current market transactions are dominated by typical scenarios, we believe that the application scenarios of digital collections will continue to expand in the future to facilitate data flow and right confirmation in new fields.