Reporter Xu Cihao
Original title: Two collections of CCTV's platforms sold for 510000 yuan, and seven major CCTV media have launched digital collection platforms
At 15:00 today (19th), the 2022 Chuangshi Digital Collections S launched by CCTV's "Central Digital Collection" sold out in less than a minute, with a price tag of 128 yuan.
Previously, on September 16, the digital collection sales platform established by CCTV.com, known as YSC, was officially launched, and 2022 Chuangshi Shuzang Y were sold out for the first time. Yangshuzang will continue to sell another Chuangshi Shuzang C tomorrow (20th).
According to incomplete statistics by the reporter of Blockchain Daily, up to now, there are 7 digital collection platforms under the Central Media, including the Central Digital Collection, Xinhua Digital Collection under Xinhuanet, Lingjing People's Art Museum under Renmin. com, Guangming Arts under Guangming Daily, Guangming Digital Collection under Guangming. com, Leopard Youth Universe under China Youth Daily, and "Shizang" created by China Search under Xinhua News Agency.
According to the analysis of insiders, digital collections are a new type of business, which used to be dominated by small and medium-sized players. More and more central media will help to improve the pattern of the industry and promote the development of the industry towards compliance and health.
"I got one with two mobile phones." Xiaobai, an investor (not his real name), said to the reporter that what he valued was the incubation of CCTV, which was safe and secure.
Xiaobai said that because Yangshuzang had to buy it for 30 days before it could be transferred, many people were reluctant to play because some people paid attention to fast in and fast out; Even though it is still difficult to get it, the final "depends on the empowerment of the collection by the Central Digital Collection".
It is understood that the three Chuangshi digital collections of the Central Digital Collection correspond to different sections, and their creative starting points are different:
"Y" corresponding plate: "Xiaoyang Art", mainly including: domestic famous IP and brands, governments at all levels, domestic landmark buildings, national business cards, national policies, large-scale activities, large-scale events, etc.
The creativity of "Y" is well chosen in terms of characters, radicals and radicals. With "books" as the beginning and "characters" as the end, we can show the circulation of history through the reading of books, and show the broad and profound Chinese culture through the listing of characters, radicals and radicals.
The corresponding section of "S": "digital trend", mainly including: fashion play, digital cultural creation, film, music, etc.
The corresponding section of "C": cultural and intangible cultural heritage art, mainly including museums and cultural relics, intangible cultural heritage artists and works, modern art, and art exhibitions.
At present, there are 2022 Chuangshi Shuzang Y and S on sale, and the list price is 128 yuan. The two collections were sold out quickly on the day of sale. By this calculation, the sales revenue of CSSC was 517600 yuan in 2 days.
According to the official official account of cctv.com, the launching of CCTV digital collection is an important practice for cctv.com to explore the application of meta universe, as well as an active attempt to spread Chinese culture with the help of new carriers. It aims to carry Chinese culture with the help of digital collections and digital art, a new communication carrier, and continue to promote the sharing of Chinese cultural achievements by the whole people in a more diversified and effective way.
According to the official introduction, CST does not support secondary market transactions at present, but it supports the 30 day gift function, which can be transferred again after the collection is cast.
According to incomplete statistics by the reporter of Blockchain Daily, up to now, in addition to Central Digital Tibet, there are six digital Tibet platforms under the Central Media, including Xinhua Digital Tibet under Xinhua, Lingjing People's Art Museum under Renmin, Guangming Arts under Guangming Daily, Guangming Digital Tibet under Guangming, Leopard Youth Universe under China Youth Daily, and "Shizang" created by China Search under Xinhua.
At present, seven central media digital collection platforms have issued 227 digital collections, of which the Xinhua Digital Collection has issued up to 100, the Lingjing People's Art Museum and the Leopard Youth Universe Digital Collection have issued 11 and 19 respectively.
Note: Details of digital collection platforms under 7 central media
"The central media will put legality and compliance in the first place and conduct business in the safest and safest way." Gao Zelong, the joint secretary-general of the Yuan Universe Working Committee of the China Association of Private Science and Technology Industrialists, told reporters that digital collections are a new type of business, which used to be dominated by small and medium-sized players. More and more central media will help to improve the pattern of the industry and promote the industry to develop towards compliance and health.
In Gao Zelong's opinion,Central media has high credibility, which can often ensure the value, security and reliability of digital collections, and is believed to become an important force to promote market development.
The reporter of Blockchain Daily noted that these central media digital storage platforms are also in line with the current popularity in terms of playing methods.
For example, in its Chuangshi rights and interests, Yangshuzang mentioned that users who hold any Chuangshi collections will have the opportunity to become volunteers of the DAO community of Yangshuzang.
The Picasso digital art collection released by "Bright Arts" indicates in the collection empowerment description that all collectors who purchase the collection can obtain an original digital authentic work corresponding to the airdrop. For collectors who have collected a complete set, the platform will randomly select 28 to obtain the authentic landscape paintings by Lei Jiabao, a famous national first-class artist.
The collection of "Tea Varieties" of "Xinhua Digital Collection" will dynamically reproduce the "Tea Ordering" skill through digital technology, and collectors will also have the opportunity to obtain an additional physical product (postcard, badge, fan, etc.) around "Dream of China", organically combining popular dramas, digital collections, and intangible cultural heritage.
The digital collection of The World issued by "Lingjing · People's Art Museum" is a new way from the perspective of "personalized customization". The special collection "Family" will generate an electronic postcard signed by Liang Xiaosheng himself according to the real name of the buyer.
In addition, the digital collection platform of the central media has also connected digital collections with the concept of "meta universe".
It is mentioned in the official collection badge issued by Xinhua Digital Collection that the purchase of the 599 yuan badge can have the identity of the first batch of beta users in the future Metauniverse exhibition hall, giving priority to unlocking the rights and interests of beta users.
However, Gao Zelong also pointed out that the central media will use the domestic compliant alliance chain as the underlying support to carry out the digital collection, and will certainly not open the secondary or multi-level transaction flow. There are many similar measures, which will affect the final transaction volume.