Annual income of 8million! The rise of Korea's first virtual Internet celebrity

Published on 2 Weeks ago   254 views   0 Comments  

Source:"Xinzhiyuan" (id:ai_era)

Editor: wish peach

The Korean virtual network, which is always young and has zero scandal, is popular all over the network.

When you mention virtual Internet celebrity, you will think of domestic Xiaobing, Liu Yexi

In fact, in South Korea, there are Rozy and Lucy.


The first virtual artist in Korea


In August 2020, a beautiful and tall girl was born on INS. A photo of skydiving attracted the attention of many netizens.

She is Rozy, a 22-year-old virtual Internet celebrity in South Korea, produced and launched by sidus studio X in South Korea.

Like ordinary young people, Rozy often shares her life on social media. She is energetic and likes fashion, travel and sports.

So far, her fans have exceeded 130000.

However, in the three months after the release of Rozy, no one found that she was a virtual digital human.

Until the end of December, after the studio officially disclosed its identity, Rozy immediately became popular on the Internet.

Rozy not only signed many well-known brand endorsements and became a new favorite in the advertising industry, but also appeared on the virtual fashion show, and even released two singles.

Sidus studio x said on its website, "she can do everything we can't do in the most human like way."

This includes making billions of dollars for companies in advertising and entertainment.

The "virtual human" industry is booming, followed by a new economy. The future digital human will never be old, scandal free and flawless.

Baik Seung yup, CEO of sidus studio x, once introduced how the image of Rozy was created.

They collected the favorite faces of MZ generation, used CG to model the face, and then carried out 3D synthesis.

In the creation of Rozy, the studio created more than 800 faces for it, making its faces more realistic and more realistic than other virtual images.

At the same time, it is not easy to improve the appearance of Rozy. The whole production process team spent a year.

Because there were not many insiders at that time, facial modeling was completed by foreign modelers. However, foreign modelers may have deviation in understanding the image of Korean people.

After that, the studio developed its skin texture and other appearance, and made more than 50 Mixed shapes to create various facial expressions and animation bindings.

Sometimes, the studio will superimpose her head on a human model, for example, when she is a fashion model.

The image of South Korean virtual person Lucy used in Lotte home shopping

Korean retail brand Lotte home shopping uses software usually used for video games, and has also created its own virtual online celebrity Lucy, who has more than 70000 fans on INS.

With the Rozy fire, there has been a virtual Internet boom in South Korea.

At present, Rozy has signed more than 100 brands, and its annual revenue has reached 1.5 billion won (8.031 million yuan) in 2021.

The virtual era has given many Korean companies an opportunity to accelerate their march towards "virtual idols".

When SM Entertainment company launched the women's group "aespa", taking into account the preferences of young people and the popularity of virtual technology, it launched the "virtual separation" of members.

Pulse 9, a Korean AI company, also launched the full virtual AI women's group "eternity" in 2021 with a single i' M real's debut.


What is beauty?


In fact, South Korea is not the only country that accepts virtual netizens.

For example, Lu of magalu, founded by Brazilian e-commerce magalu, has nearly 6million fans on instagram; For another example, the rapper fnmeka created by the music company factory new has more than 10million tiktok fans.

This has exceeded the number of fans of many real people!

However, Lee Eun hee, a professor in the Department of consumer science from InhA University, believes that there is one biggest difference between virtual netizens in South Korea and those in other countries, that is, virtual netizens in other countries often reflect the diversity of ethnic backgrounds and aesthetic ideals.

South Korea, which enjoys the title of "cosmetic capital of the world", is naturally associated with words like fashion and eye-catching.

However, everything has two sides. On the other side of the booming development, some people will also worry that virtual Internet celebrity may further promote unrealistic standards of beauty.

Petite, big eyes, fair skin, high beauty

These characteristics are "given" to most virtual people in this country.

Lucy has delicate skin, long and shiny hair, and pure appearance; Rozy, sexy lips, slender legs, and a small waist.

Lee Eun hee bluntly said, "virtual celebrities such as Rozy and Lucy may make Korea's already high aesthetic standards higher, and also increase women's requirements for plastic surgery."

However, the creators of Rozy and Lucy refused to accept such criticism.

Le Bo Hyun, the representative of Lotte, said that they tried to make Lucy more than a "beautiful" vase by carefully designing her background and character.

Lucy studied industrial design and engaged in automobile design. She posted her work and interests on the Internet, such as her love of animals and laver steamed rice.

Lee Bo Hyun also said, "in this way, Lucy tries to bring good and positive influence to the public. She is sending a message to the public that she should do what she wants according to her own ideas."

Baik, CEO of sidus studio x, said, "Rozy has freckles on her cheeks, which is different from the traditional sense of beauty. Rozy was created to tell everyone that you can still be beautiful even if it's not very beautiful. Rozy shows people the importance of inner confidence."


Blueprint


Lotte hopes Lucy can switch from the advertising industry to the entertainment industry, and maybe let her play a TV series.

At the same time, sidus studio x also said that Rozy will launch its own cosmetics brand and NFT. The company also hopes to create a virtual pop music trio to challenge the music charts.

Baik said, "most fans don't see the idols in person, they just see them on the screen. So there is no big difference between virtual people and their favorite celebrities in real life."

In addition, baik added, "we want to change people's view of virtual human. What we need to do is not to take away people's work, but to do something that human beings cannot do, such as working 24 hours a day or walking in the sky."

reference material:

https://www.cnn.com/style/article/south-korea-virtual-influencers-beauty-social-media-intl-hnk-dst/index.html


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