Original title: the narrative of the downward meta universe in the crypto asset market is not declining
The decline of the encrypted asset market has affected many sectors, and some lending applications of the defi track have a liquidity crisis; The chain ecology of Solana, BSC and other public chains has entered a silent stage; The price of blue chip NFT flooring such as boring ape bayc, punk Avatar cryptopunk and Japanese painting style azuki also showed a downward trend, and the heat was much lower than before.
In contrast, there are more and more stories about the meta universe track.
On June 15, it was reported that meta would launch a pilot project of meta universe in Hong Kong, China. The relevant person in charge said that it would cooperate with local coffee shops, schools and art institutions to hold virtual reality (VR) and virtual augmented reality (AR) exhibitions and training.
On June 16, Yahoo also launched meta universe activities in Hong Kong, China, including holding virtual concerts and exhibitions on the meta universe platform decentraland, and launching an exhibition called "Kwun Tong abyss" in cooperation with local creators in Hong Kong.
On June 22, the metauniverse platform the sandbox reached a cooperation with Time magazine. Time pieces, an NFT community under Time magazine, will develop the landmark "New York Times Square" on the sandbox, which is also the first building built by time magazine in the virtual world for the first time.
The application scenarios in the meta universe are being accepted and broadened by more and more industries, and its popularity has gone out of the encryption circle.
"Meta universe" often refers to the virtual space corresponding to the real world. It attempts to digitally project people and things in the real world into the online virtual space through technical means, so that people can experience some scenes in real life in the virtual space, such as shopping, travel, social networking, etc., and hope to realize interaction with the real world in the future.
With the development of distributed network blockchain, some virtual spaces begin to combine with blockchain, and use the encrypted assets (including homogenization and non homogenization) generated on the chain to build the economic system of the meta universe and the property rights of virtual products.
The current meta universe platform on the chain has set up land and various aboveground buildings and other carriers in the virtual space, so that people can enter the space to create and build various scenes corresponding to the reality, such as virtual houses and virtual business districts. All land and attachments exist in the form of NFT (non homogenous token), so that owners can freely convert their property rights.
So, what are the mainstream representative platforms of the current meta universe on the chain? What new scenarios have emerged? What are the development bottlenecks to be broken? This period, the defi cell will count the virtual space on the chain.
The platform of blockchain + metauniverse is best known as decentraland and the sandbox. These two platforms can be called "old brands" not only because they were founded early, but also because they have been baptized by the foam period of blockchain and gradually become mature.
Decentraland was first founded in 2017, and the sandbox can even be traced back to 2011. After several years of development, the two meta cosmic spaces have successfully attracted many entities to settle in.
Virtual concerts and exhibitions on decentraland
Decentraland is a decentralized virtual space on the Ethereum network. Users can create various space scenes and contents here in a virtual identity. All buildings, scenes and contents exist in the form of blockchain assets (mainly NFT). In addition to the creators, other people can also enter this space to visit and experience the meta universe.
Each land in decentraland is represented by NFT. Each land has a code and is an NFT token with a unique location parameter. Land can only be obtained through purchase. The payment method is the native token mana of decentraland. Land can also be traded between owners and the transaction is recorded on the Ethereum chain.
Land is also a creative carrier. After users obtain a piece of land, they can build various buildings on it. At present, there are various virtual places in decentraland, such as shops, exhibition halls, galleries, nightclubs, etc. users can buy virtual glasses, virtual shoes, virtual clothes, etc. to dress up their virtual images. After dressing up, they can go to art galleries created by others and participate in virtual parties. If you are a creative artist, you can even create art in decentraland and auction your works.
At present, many entity companies have opened stores in decentraland.
Samsung Electronics opened a virtual version of its 837 flagship physical store in decentraland. The physical store is located at 837 Washington Street, New York City, and now has a virtual flagship store "Samsung 837x" in decentraland. On February 9 this year, when Samsung released Galaxy S22 and tab S8 series products, the press conference was also held in the virtual store.
Sotheby's moved its London Gallery into decentraland and built a virtual exhibition hall. Some NFT works of art even completed a special auction in this virtual gallery.
In April this year, decentraland held the meta universe fashion week. Estee Lauder, a cosmetics brand, launched the "small brown bottle NFT" in the event for users to dress up their virtual images. The user's Avatar receiving the "small brown bottle NFT" can take on a new look.
The sandbox is also a virtual space built in the Ethereum network. It mainly focuses on games. Players can use NFT and the platform's native token sand to build and experience 3D games, and can use pixel models created by the community to make games.
There are 166464 pieces of land in the sandbox, each of which is an NFT. The land in this space is paid by the platform native token sand. After purchase, users can freely design and run games and related spaces created on the land. In addition to the continuous decoration, these spaces can also be used for rent - rent to other game developers for rent.
The platform has preset multiple games for players to experience. You can get token rewards to purchase more props and game resources after completing tasks. For creators, the sandbox platform provides free authoring tool components such as voxedit (authoring editor), gamemarker (game authoring), marketplace (trading market), etc., enabling developers, artists and other creators to build content. These tools are very easy to use. They don't need any code knowledge. Just drag some elements to build a virtual space or game world, and the works can be pushed to the trading market.
At present, sports brand Adidas, luxury brand Gucci, Hong Kong Regal Hotel Group and other commercial entities have settled in the sandbox. Government departments such as Dubai virtual assets regulatory authority (vara) have even created a virtual department in this space, becoming the first regulatory entity in the world to appear in yuanyuzhou.
To sum up, decentraland and the sandbox, two old brand virtual spaces, are becoming the first choice for commercial and even government organizations to try out the meta universe. Various organizations build their own meta universe scene by purchasing virtual land, and then further hold activities in the virtual scene. These two meta universe platforms are becoming the entrance for the real world to connect the virtual world.
The settlement of large commercial entities has also brought benefits to decentraland and the sandbox. These entities often have more mature space design, planning and technical implementation, such as the real restoration of real scenes after 3D modeling. The places presented are more sophisticated than ordinary players in terms of design sense and better user experience. More importantly, the presence of some well-known brands will bring greater exposure to these two platforms and attract the public to experience.
After decentraland and the sandbox came out of the circle, the meta universe platform on the chain to create virtual space also began to pile up and enter the race with the characteristics of stylized, more vertical scenes and C-end creators.
Voxels, formerly known as cryptovoxels, was founded in 2018. It is also a virtual world built on Ethereum, creating a pixel style virtual space. Entering it, you can see pixel city blocks, pixel art shops and galleries.
Different from the two old meta universe platforms, voxels is perpendicular to the art track and is a virtual space for artists and collectors. Artists can build digital galleries to achieve personalized decoration style, and then put their NFT works in them for art lovers to visit and buy.
Artists can also make use of the creativity of individuals and communities to jointly build art galleries, shops and other social places. At present, many artists and curators have opened their own pavilions in voxels, and occasionally held exhibitions, seminars and other activities.
In addition, voxels has also worked with architects to create finished real estate, creating Roman style and post-modern style blocks, and supporting users to directly purchase their favorite real estate.
On July 2 this year, voxels will hold an annual fashion show. Users can go to different virtual pavilions to buy virtual clothes, and then dress up their virtual roles in voxels. They will walk on the T-stage, and there will be special judges under the stage. The contestants will have the opportunity to win the best dress award and the bonus.
NFT worlds, founded in 2021, is a meta universe 3D world based on Ethereum, with Lego building block style. It is based on the famous game minecraft and is the blockchain version of the game. Players can freely create or destroy different kinds of building blocks in 3D space,
NFT world has 10000 plots. Each plot is an NFT asset and a 3D space. Players can build and change some buildings on these plots. This means that when users buy a piece of land, they buy not only a piece of land, but an entire ecosystem, which connects a huge community of creators, developers and game designers.
In addition, NFT worlds also uses the blockchain incentive mechanism, so that players can maintain the ownership of digital assets in the space in the form of NFT. The platform also launched the NFT leasing market, that is, land holders can obtain the reward of wrld, the platform's native token, through leasing.
Worldwide Webb is a pixel style 2D virtual space, which was released in November 2021. There are 9508 pieces of land in the space, and users can build or decorate on these pieces of land.
The main purpose of this meta universe platform is to provide landing application scenarios for popular NFT avatar projects. Now it has integrated popular NFT avatar projects such as cryptopunks, cool cats, cryptoadz, punkcat, and supports users to take these avatars as their own virtual avatars.
Worldwide Webb hopes that these NFT projects can generate more landing in the space, such as making games in the space with these avatars, or making these avatars more useful characters, pets, objects, etc.
Otherside is a meta universe platform founded by Yuga labs, the initiator of the boring ape (bayc) NFT series. In May this year, it released the virtual land otherdeed, which is also NFT. The initial mint (casting) period led to a sharp rise in gas fees on the Ethereum chain, which shows the influence of this leading NFT startup company.
According to official data, there are 100000 otherdeeds in total, of which 30000 pieces are sold to the holders of bayc and mayc, and another 55000 are sold to the public at the price of 305 ape (bayc project governance token). According to metacat data, since the launch of otherded in May, the cumulative trading volume has reached US $750million, surpassing the sum of decentraland (US $150million) and the sandbox (US $120million).
However, the official has not disclosed how the otherside space and its land are used. Only a video shows the NFT roles such as bayc and mayc. It can be predicted that this meta universe platform is a virtual space created by Yuga labs for its own brand IP. However, due to the lack of follow-up actions, Yuga Labs' behavior of selling virtual plots by relying on the IP of bayc also led to abuse. At present, the otherded floor price has dropped to 2.2 eth, and the 24-hour trading volume is $1.21 million.
Even though various meta universe platforms and virtual spaces have appeared on the blockchain, the scope of application of these spaces is still very limited, only staying at the level of providing a virtual place. The experience of interacting with reality is still very backward, and the image quality is also very rough. It is basically a blockchain version of the layout game, but it integrates the concept of digital assets, so that the ownership of assets in the space belongs to the user, It can be configured and transferred on the chain.
If the meta universe platform on the chain wants to further develop, it also needs to be deeply integrated with VR, AR and other technologies in the future to enhance the sense of reality and interaction. Otherwise, the blockchain meta universe space and plot will only stay in the hype stage and cannot implement the economic system on the chain.
（Statement: Please strictly abide by local laws and regulations. This article does not represent any investment suggestions）