How to tell stories with NFT: these ten things you should state when promoting NFT

Опубліковано у 4 День тому   61 переглядати   0 коментар  

By Boba epicure

Deep tide techflow is authorized to compile and release

" Young man, in mathematics, you can't understand things. You're just used to them- John von Neumann

Ah, another hindsight.

After a long night in the shower, you remember how you explained mfers to your friends. You remember the occasional worry on their faces when they nodded at your whimsical assertions. You remember shaking your head nervously when your (former) boyfriend and girlfriend asked why you spent the rent money on the photos of monkeys in the morning after EDC.

Then, suddenly, you understand. The light bulb flashes in your mind, and you think: God, I wish I said this! You will find that you are. If this feeling is familiar, this guide is for you. Here are some things I hope I can remember when I explain why I am proud to own NFT.

" Yes, brother, these goblins are deliberately vilified& quot;

Note: This is a practical guide, not a technical in-depth study. For more data-driven NFT operation methods, please see the following one.


Scenario 1


Your friend's only impression of NFTs is " Monkey pictures musk mentioned on twitter "e;. When you try to explain the efforts of different NFT Series in building global brands (making animation, holding parties, giving small gifts, etc.), he uses " NFT feels like a huge foam " To hit you.

NFTs don't have to be pictures of monkeys

● in reality, they can be your car key, your passport, or your Casablanca membership card. 

● on the Internet, they can be your Facebook profile photos (not just me?), Your LinkedIn certificate, your avatar in 3D party space, your favorite song, or your RPG role in the game can be used in different games.

yes,It does feel like a foam。 There must be a lot of speculation. If the macro situation is bad, prices will collapse even more.

However, behind the noise, NFTs are just the code running on the blockchain, which has specific attributes, so that they can interact with other codes; Of course, they are meaningless. Any meaning or value of them comes from a consensus based community or society: that's why your Gucci Hoodie costs 10 times more to make than your UNIQLO. From the other side of the coin, as more minority communities find the benefits of NFT for community construction, NFT will also promote the next round of large-scale application of cryptocurrency. Finally, Web3 and NFTs released the era of creative sovereignty.Pandora's box has been opened there's no way to seal it

NFTs will continue to develop with the development of social platforms (even Web3 native platforms such as gallery.so or lens protocol), so naturally more people will find them. Tell people that once instagram and tiktok integrate NFTs, you can provide; Display " Your NFT. Now, you can have ownership of your social media connections on the network, forming a completely composable and decentralized social graph, which comes from your PFP avatar NFT in the Web3 role center. Via "e; Read, write, and own " To defeat meta.

Even if they don't look like people who like to show off, it's easy to emphasize that they can find like-minded community members / people who share their beliefs through NFTs. Tell them that you can get a good idea of a person's personality just based on his PFP (if they make goblin's voice, it's a fatal hint). Do this test on buzzfeed -- seriously, I'll pay you.


Scenario 2


Your friend emphasized the fact that NFTs are useless in the real world --" They can't take you on a date& quot; He said.

First, tell them they are not wrong& quot; How else would I be single& quot;

Jokes are jokes. You can say: " NFTs is just a new medium of an old tradition: storytelling.

Remember Harari's Homo sapiens? Remember how he thought " Homo sapiens is a kind of story telling animal, thinking with stories rather than figures or charts, and believing that the universe itself is like a story, full of heroes and villains, conflicts and resolutions, climaxes and happy endings. When we look for the meaning of life, we want a story to explain what the reality is and what my special role in the cosmic drama is. This role makes me a part of something bigger than myself and gives meaning to all my experiences and choices;.

We all crave a sense of belonging and a desire to be part of something bigger than ourselves. You can never persuade a monkey to give you a banana by promising that there will be unlimited bananas in the monkey paradise after the monkey dies. This is a strictly human characteristic.

Human society operates in storytelling. With our new technology, you can really become your favorite role in multimedia franchising. You can even influence the unfolding of the story through community management. In my opinion, NFT does not need to become some metadata in virtual reality like ready player one, although it is likely to be a very important part of your future online avatar or identity. NFT is also about the experience in augmented reality, using new technologies to solve existing problems.

More specifically, you can emphasize "e; As we speak, new social experiences are brewing, and these experiences can only be realized through the Web3 technology stack. Projects like azuki are building a lifestyle brand owned by the community, focusing on developing their IP through parties, commodities, stickers, skateboards, art, Mini Figurines, and even an animation series. A recent project called goblintown brought 200 people together and screamed like goblin for two hours. Another project called Anata promises to make you a virtual idol "e; in zoom conferences;.

Other news:

https://www.azukiloveisland.com/


Scenario 3


Tried and true fatal blow: right click to save

" Of course, save my NFT and use it as you like& quot;

Embrace it, don't be too defensive. Many people still think this is the biggest criticism, but when you explain to them the power of digital ownership, they will understand. This is usually where change begins.

You can say: "e; Although you can do this by going to libgen RS pirate your old professor's linear algebra textbook to deprive him of his royalties, but every time you right-click to save my NFT, you are actually adding its memory value. Can you right-click to save the Mona Lisa or Guernica& quot;

The answer is obviously not literal, but you can save its masterpiece, which will only increase its value. Van Gogh's starry sky is not just a representation of the night sky. He flattened the picture space and superimposed thick paint layers by layers with a technique known as immersion painting, which gave his masterpiece an almost sculptural existence. This stronger physicality enables the work to claim its status as a noble object, a Kantian ontology. This is the case with NFT.Orangutans are not some kind of digital agent of primates. They represent a new primitive man, a new digital ownership and existence model: they are you

In addition, with the increase of the cultural significance of the people behind the painting (Van Gogh is almost the ancestor of the artist as a special case of painful genius), the idea of owning classic works becomes more attractive. If van Gogh made his work into NFT, his family could enjoy a steady stream of secondary sales income from this work, because after his death, the fame of this work rose sharply and became very famous in the whole Europe. By owning NFT, collectors enjoy the benefits of owning works of art. At the same time, they also get additional benefits, that is, their collections can be freely spread around the world without restrictions, so as to accumulate more value due to wider dissemination.

Now you realize that,The meta universe is just a growing number of impressionists in the digital world。 Just as Van Gogh spread it over our reality. When you buy a Birkin bag, not for the soft leather, but for the love you get from instagram and the chat records of the new Hermes customer group you can join, you go deep into the meta universe. Can your friend right-click to save this package? What about Rolex watches, my special edition Charizard Pokemon card, or my cochella Festival tickets?

Vincent Van Gogh's the starry night


Scenario 4


Your friend reluctantly admits that he can't completely right-click to save your NFT, but completely ignores this point. He insists that he can directly make another NFT series, named fancy orange Jetski club, with similar attributes.

You can say: "e; Web3 differs from web2 in its open ownership. The code for any project is completely open source. So if you want to use what I built, or even my ideas, you can make your own version in five minutes. The problem is, unless there is some kind of innovation, no one will use it. Similarly, Web3 encourages innovation because traditional barriers to entry do not exist in this space;.

Sometimes,Art itself is so innovative that it cannot be copied。 Show your friends this dynamically generated art masterpiece by zancan on fxhash.

Garden, Boulder \232 – fxhash


Scenario 5


Your friend now understands the value of digital ownership, but he doesn't care how NFT innovates.

You can say: "e; When the digital universe was born, people acquired all human knowledge on mobile phones. As a side effect, the cost of information has fallen sharply due to the invention of copying and pasting. Blockchain reintroduces this scarcity. NFT is the best of the two worlds because it is essentially a digital token representing ownership. Everyone in the world can view my token, but the origin of my ownership is recorded on the chain. They can save JPEG files that visually represent my NFT, but they cannot copy my token unless they destroy the Ethereum network. My token is unforgeable, digitally secure, easily transferable, and perhaps more importantly, composable. I can let others build on it, or create a virtual world that communicates with it& quot;

Now that they are involved, let's talk about some cool experiments. I usually say& quot; There is a project called lot, which is actually just a list of adventure equipment from some MMORPGs (such as wow) in the '00s. It's actually just white text on a black background. However, by creating this basic NFT for the entire fantasy world, anyone can use these NFTs to build anything; It's like Tolkien provided the conceptual framework for the Lord of the rings, and then told the community to take it to where it wanted to go. I believe that one day NFTs will guarantee the ownership registration of everything we cherish, which will have a great impact on artists, creators and daily users like you and me. The creative core is already here;.

You can emphasize that,Because of its accessibility and composability, NFTs can capture the monetary value of meme。 They can create meme's value pool. Capturing the value of meme in the way of brand awareness will expand its adoption and destroy traditional media: you can make meme with your NFT, share it on twitter, and accumulate fans (and get attention). UGC will provide power for Web3 economy. Whoever catches the memes of production will become the king of metaverse. If you build a meme - a cultural artifakt on my NFT, if you like, the value will be accumulated to my NFT. If I write an article explaining how to explain NFT to people, my NFT will generate value.

The price of dancing pallbearers NFT in the foundation is 327eth


Scenario 6


Your friend went to a guest lecture on NFT. Some trendsetters think they are like high-end art. They assert that due to " The art market is 60billion, while NFTs is about 30billion. They have reached the top;.

We can already see that the final games of many NFT projects go far beyond collectable works of art such as fidenzas or chromie squiggles. My two favorite projects are that the otherside/yuga ecosystem is a p2e economy with fortnite+roblox+ ownership, and azuki is a sanrio+supreme+poppart+ animation studio, which is decentralized. Genz soon understood this.

I can wear the cryptochunks necklace I bought at Tiffany's and my custom moonbird hat to go to the gym with my azuki skateboard. I can go to the local doodles work area for a meeting and drink my coffeedoods coffee at the same time (because of my doodles NFT, I get the percentage of all sales). In the evening, I wore my byredo x rtfkt perfume and used my CLONEX as my membership card to enjoy a high-end nightclub. All these NFTs are part of me. Fashion, luxury goods, video games and so on are all industries that NFT will penetrate.

Kindly remind their art history professors that Dadaism, Impressionism and abstract expressionism all started as opposition movements and were rejected from their salons by those high-ranking art punks.

no kidding,Some art critics think Impressionism is a joke


Scenario 7


If your friend is actually your mother.

As a supplement to the above point, if your audience is your parents / grandparents, try to compare NFT to a digital brand handbag or a box of Maotai. If this works for my grandfather, it will also work for your grandfather.

" The logic is simple: you understand how people have flexible needs, right? Compared with NFTs, the potential elasticity of Lamborghini is actually limited. NFTs can instantly view anyone in the world from anywhere in the world. You can buy and sell them around the clock. They are even a potential store of value -- you can think of them as ether money for steroids. Buying NFT ultimately means that you will be able to find and join an interesting community of like-minded people who also value this novel technology and share the narrative you have weaved together;.

Young man / woman, if you talk to your mother like this, you have to explain.


Scenario 8


Your friend praised your storytelling skills, but pointed out that no NFT project is really close to achieving the goals you described.

You can say: "e; You're right, but if what I said has become a reality, we won't be early players and have the chance to fight. Even so, many people are building every day, and the speed of innovation in this field is unparalleled. One day, NFTs will be everywhere. It's hard to notice that they are NFTs themselves. If NFTs promote the next adoption of cryptocurrency, as I believe, this day will not be too far away& quot;


Scenario 9


If you convince your friends that NFTs are speculative investments.

You can say: "e; of course. But what I want to say to every friend is that there are always some substantive things under the foam, which will accelerate the adoption. Without these dazzling prices, our monkey brains would never plunge into the flames. Without the railway foam, the railway track would not be laid; Without the gold rush, we would not have California. Just remember, bitcoin has been declared dead more than 400 times& quot;

Tell him that it's OK to stick with his dollars and keep an eye on cool projects. The top 100 items of opensea's 24-hour trading volume change every day.

The story has no moral. I was the first to admit that to my friends (and to me a few years ago), this might sound like an intricate Internet rabbit hole, something Carol dreamed of. However, as Kierkegaard said, "e; Life is not a problem to be solved, but a reality to be experienced;. Sometimes it requires a little confidence, a little pause in the teleology of logic. Then he will have confidence.


Scenario 10


Your friend needs one last push. Go!

Know your enemies. If they trade a pok-o-mon card, start with the pok-o-mon card. The same is true of any trade collection.

If they like art, you can say that NFT allows artists to fairly monetize their creations, and collectors can own the art they like (there is an upper limit of supply, a store of value, a strong consensus around specific artists, allowing collections to form a collector community in the creator's economy). Hearst and Murakami are at NFT, and many people are watching closely.

If they like basketball, you can say that there is a monkey in the library. The NBA has an official NFT collection to track the performance of its players.

If they like games, tell them that you can have unchangeable game items, and because of its open cryptocurrency economy, you can take money out of the game ecosystem (tell them to imagine wow or clash Royal, except that you can change the gold coins in the game into dollars).

If they are the aborigines of cryptocurrency, but they are skeptical of NFTs, explain to them that scarcity and pull-up also apply to NFT, and that social utility and financial utility are real applications (perhaps the most important utility type, because they are related to human nature).

NFTs are revolutionary because they provide direct liquidity for social capital, allowing them to freely exchange financial capital after clicking a button. If you don't think NFTs are as cool as your defi liquidity protocol, go deep into it -- anyway, your money is with master.


Concluding remarks


I hope this quick guide is helpful to those who have been trying to explain NFT to their friends from a more top-down theoretical perspective. I hope these scenarios are at least a little realistic and can have practical uses. If you do it correctly and sincerely, and admit that many NFT projects are hyped and smashed by speculation, you can make people open their hearts to this new digital primitive. Finally, few people can reject the prospect of a huge number of stories brought about by technology.

P.S.

Finally, if they think NFTs are not environmentally friendly, tell them to trade $sol NFTs and delete their friends. I'm sorry to put you through this.

Thank you. Thanks to Celia Wan, Bofan Ji, Jay Yu, akiyo Tani, and many people in the secret garden for their thoughtful comments.


About author


Boba epicure (Andy Zeng) is a junior majoring in philosophy at Harvard University, a founding member and investment committee member of HBC (Harvard blockchain Club), a former community Ambassador of sky Mavis, a dragonfly Capital Partners investor and azuki Maxi.


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