Boundless territory Peiting: copyright auction may be a new engine to promote cultural consumption and the development of digital economy

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On the morning of May 26, the 2022 yuan cosmic cloud summit and digital collection Summit Forum hosted by Babbitt was officially opened. Pei Ting, director of unbounded territory operation, delivered a keynote speech "unbounded territory: Creator economy based on copyright" at the forum. She said that the meta universe should have species before ecology. The so-called species are homogeneous and non-homogeneous assets. For non encrypted blockchains, they are copyrights with IP attributes. Unbounded territory is a copyright auction platform based on blockchain technology, which aims to provide artists and creators with a complete set of solutions for copyright registration, protection, use and circulation of digital works, and promote the economic copyright auction of meta universe creators.

Peiting also said that contemporary art is a digital game. Copyright auction makes digital works from "collection" to "use", which is fully in line with domestic regulatory policies. It may be another new engine to promote cultural consumption and the development of digital economy after the emerging market of digital collections.

The following is the full text of the speech, with slight deletion by Babbitt:

Peiting: dear teachers and students

Good morning, everyone! Thank you very much for Babbitt's invitation. I'm glad to have the opportunity to share with you. Just now grandma Lu talked about the context and new wave of digital art. Teacher Fei Jun also talked about virtual symbiosis in the mixed narrative field. Chairman Chen talked about digital power confirmation, narration and field. So today, the iterative upgrading of digitization and informatization has brought mankind from personal computers and smart phones into the era of holographic platform.

In April this year, Li Ning and other Chinese enterprises used boring apes to do brand marketing, which is recognized as the first digital collection and meta universe IP brand in the world. At first, the boring ape was only 10000 head pictures, but today it has been or will be made into a series of derivatives such as movies, games, clothing, catering and so on. At present, China has added an average of 30 digital collection trading platforms every month, and the digital collection track has changed from blue ocean to red ocean. Now it can be said that it is the golden age of Creator economy. Where else can we innovate?

We believe that the meta universe should have species before ecology. The so-called species are homogeneous and non-homogeneous assets. For non encrypted blockchains, they are copyrights with IP attributes. Creator economy began with the birth of the Internet. The convergence of Creator economy will help us build a new digital world.

According to the research of our team, the industry scale of the domestic copyright market is growing rapidly. According to the report data released by the national copyright administration, the market scale of China's online copyright industry has reached 1184.73 billion yuan in 2020, breaking the 100 million yuan mark for the first time. Compared with 500 billion yuan in 2016, the market scale has more than doubled. From 2016 to 2019, the legalization rate of the domestic copyright image industry is rising, but generally speaking, it is still low. Copyright standardization will help to continuously improve the legalization rate of the image market and continuously open up market space.

The legal system and policy system of copyright are also keeping pace with the times. In September, 2021, the Central Committee of the Communist Party of China and the State Council carried out the pilot work of national copyright innovation and development construction in order to improve the copyright trading and service platform, strengthen the work asset evaluation, registration and certification, pledge and other services, and make plans for building a national copyright exhibition authorization trading system.

In addition, the enforcement of copyright management in China has also been strengthened. In order to meet the needs of copyright protection under new technologies and new era, the national copyright administration and China Copyright Protection Center took the lead in building a DCI system for copyright protection in China by using blockchain technology, and further confirmed the method of digital works registration through blockchain.

On May 16 this year, our digital copyright online auction platform - unbounded territory also came into being, which is one of the first batch of copyright auction platforms built based on blockchain technology in China. We look forward to providing artists and creators with a complete set of solutions for copyright registration, protection, use and circulation of digital works, as well as dialogue with metauniverse, creator economy and copyright auction.

Log in to the home page of unbounded territory website, you can see the categories of digital copyright works such as photography, illustration, pure art and digital art. In the category of digital art, take the work magic world \03 by sipping Quan as an example. After clicking purchase, two options will appear: purchase "copyright ownership" or only purchase "license right". The purchase price of copyright ownership is 500 yuan, and the license can be subdivided into standard license, extended license and commodity license. After selecting the type, Alipay will jump to complete the payment directly in RMB. However, the purchase needs to complete the real name certification. This means that if consumers want to enjoy the copyright of works exclusively, that is, all the rights of works except the right of authorship, it is more appropriate to purchase the copyright ownership directly. If you only want to obtain the limited commercial use right of the work, you can buy the corresponding use right at a much lower price.

Another example is the work "rising sun" by our platform artist Li Yuanyuan. The initial copyright ownership price was 1200 yuan. After several rounds of circulation, the copyright ownership price has now risen to 13999 yuan, an increase of more than 10 times. Interestingly, once a consumer owns the copyright of a work, when other users purchase the right to use or adapt the work in the future, the copyright owner can get the sales share. People who know about traditional auctions may understand that traditional copyright has a cumbersome signing and authorization process based on offline. This is a market in which "professionals" participate, and ordinary people can't participate.

What is digital copyright? According to Article 10 of the copyright law, copyright includes personal rights and property rights, of which personal rights belong to the creator and cannot be transferred. As for the part of property rights, the property rights of copyright can be transferred to other people in whole or in part, and the copyright owner can get corresponding remuneration. This is also the legal basis for the corresponding copyright transfer, grant and license of works carried out by the unbounded territory platform.

The innovation of unbounded territory is the introduction of blockchain technology. When creators put their works on the shelves, in addition to increasing the possibility of income, the platform will provide copyright agent registration services based on China Copyright Protection Center for works. In addition, the platform also uploads the works to the blockchain for certificate storage. The underlying blockchain can connect with Hangzhou notary office and Hangzhou Internet court to provide one-stop online services and rights protection services for creators.

This set of chain storage method completes the processes of chain storage, copyright registration and copyright protection of art works at low cost and high efficiency. It is an innovation of the traditional copyright auction process. In addition, this work, together with the copyright ownership, will generate a unique digital asset certificate, which is equivalent to putting the digital copyright into the pocket. For creators, different from the revenue black box of traditional platforms, the work circulation price and cost of unbounded territory are fully transparent on the chain, and are settled automatically without any middleman. Use blockchain technology to realize the meta universe radical auction mode, unlock traditional restrictions and create a high degree of free play. Unlike the digital collection platform, which can only purchase the ownership of works, unbounded territory provides the auction or grant of various types of rights and interests such as the ownership, use right and adaptation right of works, so as to meet the different needs of users. At the same time, using the intelligent contract automation technology, the transaction results can be viewed immediately, the income can be recorded to the account immediately, and the T + 1 immediate collection can be realized after the user initiates. The radical auction mode of blockchain + smart contract + metauniverse will use technology to promote the circulation speed of works and smash the biggest pain point of the difficulty of selling works under the traditional platform mode.

For our consumers, the platform adopts the entry invitation system to ensure that artists come from the leaders in the subdivided fields and hold the lower limit for the gold content of works. At the same time, the big data screening mechanism ensures that the initial price of works is maintained at the most benchmark level of the industry. Let everyone enjoy the fun of art at the cost of numbers. The platform will also launch various activities, cooperate with artists, actively empower the rights and interests of works, and frequently air drop a large number of benefits for users actively participating in the platform, including but not limited to: priority purchase qualification, blind box of new works, joint tickets for offline art exhibitions, etc.

Speaking of now, what is the difference between unbounded territory and other data collection platforms? To some extent, the essence of consumers' purchase of digital collections is consumption, and without the copyright of works, they can not commercialize digital collections, which is the pain point of the current digital collection platform. According to domestic laws, copyright cannot be cut and has uniqueness. It must be transferred in a whole form; Therefore, unlike the traditional digital collection platform, which has low unit price and often sells tens of thousands of collections, there is only one copyright ownership of works in unbounded territory, and the unit price is relatively high. So here, there is no "limited time" rush purchase, let alone hunger marketing. It is a demand driven digital copyright works market.

Boring ape works with distinctive personality are very suitable for IP based operation. The operation idea of works on unbounded territory is an IP operation idea. We hope to breed our own superhero IP with the help of unbounded territory.

The following figure shows the process of entering our platform, from real name authentication to submitting materials to becoming a creator. I think our Chinese artists may also need a localized IP platform to help them operate. Although some cutting-edge artists are not well-known at present, and the IP attribute of their works may not be strong, we pay more attention to the potential of their works. We will choose works with strong Chinese style and localization style to cultivate Chinese Altman or boring ape, so as to build a community of Creator economy.

Contemporary art is a digital game. We have given clues in digital copyright. Copyright auction makes digital works from "possession" to "use", which is fully in line with domestic regulatory policies. It may be another new engine to promote cultural consumption and the development of digital economy after the emerging market of digital collections. Whether it is a meta universe or a digital collection, it indicates that all this is just a beginning. You are also welcome to join the boundless territory!

Thank you, Babbitt. My speech is over!


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