Following the launch of Apple watch in 2015, Apple's next-generation "most important piece" is expected to be born in the field of metauniverse.
Bloomberg quoted people familiar with the matter as saying that last week, Apple executives showed the board a "mixed reality" (MR) headset that combines virtual reality (VR) and augmented reality (AR),It means that the equipment has entered the later development stage.
People familiar with the matter also said that Apple has also accelerated the development of ROS (short for real operating system) in recent weeks, which may be applied to headwear devices. The rapid development of the system also shows that the internal code is n301 and may be named "the most important item" of Apple glassIt is expected to come out in the next few months.
This new product is of great significance to apple.The company can not only expand the hardware equipment business that contributes 80% of its annual sales, but also enter the emerging track of Mr headset equipment, which is still in its infancy. At the same time, it is undoubtedly a shot in the arm for the company's share price, which is already in a bear market in technology.
So, what is the specific situation of this "most important item"?
Based on the information of all parties,The n301 will be equipped with an advanced processor equivalent to the self-developed chip M1 used in the latest version of MAC, as well as an ultra-high resolution screen. The self-developed chip will become one of the main differences between apple and its competitors. The display screen adopts an "innovative three display configuration", which is composed of two micro OLED displays and an AMOLED panel. It will also be equipped with more than 10 sensors (including cameras) to realize advanced functions such as environment and gesture detection.
Ming Chi Kuo of Tianfeng international securities, who is keen to release new product forecasts and is known as the "strongest Apple analyst on the surface", said in December last year that the upcoming Mr headset device is the "first generation", weighing about 300 to 400 grams, which has obvious advantages over the existing VR headset devices on the market. But Apple "is already developing the design of the second-generation headset", which will be lighter, updated industrial design, new battery system and faster processor.
And it's worth mentioning that,The n301 or will be equipped with an "exterior facing screen" to display the wearer's eyes and facial expressions.
This involves an "open secret" in the industry, that is, what Apple wants to do most in the future is not this Mr headset device, but an independent and lightweight ar virtual reality glasses.
Because Jony ive, former chief designer of apple, is worried that VR will isolate users from the outside world, alienate users from others and lack practical use. Apple's industrial designers also don't believe that consumers will be willing to wear an invasive headset for a long time.
It is reported that the final solution inside apple is to add a camera in the front of the headset so that the wearer can see the surrounding environment, and add a "face to the outside screen" on the headset to display the video image of the wearer's eyes and facial expression to others, so as to realize the interaction and cooperation between users and others.
Compared with meta, which likes VR, Apple seems to pay more attention to the AR concept closely connected with the real world.
Bloomberg previously reported that Apple originally planned to officially "officially announce" and introduce the device at the company's WWDC global developer conference in June, but the release may be delayed due to technical challenges such as the content and overheating of the device.It is generally believed that Apple will "officially announce" sometime between the autumn of 2022 and the summer of 2023, and officially sell it to consumers in 2023.
The consensus on the selling price on Wall Street is that it will be "much higher than $1000", and the possible range is $2000 to $3000.